Our youth are crucial part Malaysian society. They play on important role in our society today. And with the changes in Malaysia's demographic and technological landscape, they are going to play an even more important role in the future.
     This book is an attempt to help readers to understand the world of youth. Readers will be invited to explore the value and behaviors of the younger generation of Malaysian, to understand the dynamics of the youth market, and analyze their significance. This book uses a combination of available data on youth with the result of a study on Youth Anxiety and Desire done by surveying real Malaysia youth.
      In order to provide the information and insight on the Malaysia Youth, this book has been mode rich with statistics and analysis of youth behavior which provides insights on the demographics, psychographics,lifestyle behavior,consumption behavior and priorities of youth in Malaysia based on the result of youth in Malaysia. We hope that with the publishing of this book, a better understanding of our youth can be gained in which the information can help all stakeholders to better engage our youth and make them to be best that they can be.