Malaysian Journal of Youth Studies - 2010

The changes in the government approach of managing the media sector and the proliferation of internet have transformed the politico-cultural values of youths in Malaysia. Such changes generated youths who are informed, democratically inclined, demanding and contentious. As a country where youths command control over the electorate register, measures to respond to the transformation are imminent especially from the ruling party point of view. Their votes become more appealing in the Malaysian political scene especially after the March 2008General Election. The 1Malaysia concept reflects the Barisan Nasional government aspiration to reconnect and reconcile with Malaysians. However, will 1Malaysia be able to reconnect and reconcile with the youths? To provide an answer for this question, this paper is intended to explore the social transformation of Malaysian youths in the first decade of the second millennia. The concept of 1Malaysia was brought by Dato’ Seri Mohd. Najib Abdul Razak is analyzed to gauge its potential to reconnect and reconcile with the transformed youth of Malaysia. Various aspects of how the youths were transformed through the structural changes in the media industry and technology are discussed.

Keywords: 1Malaysia, Youth Transformation, Social Change

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